Sunday, March 16, 2014
Identifying A Way To Integrate Your Values And Your Work
The plastic red cup is a true icon of American culture. It’s there for the high school keg party, the college pizza study party, the awkward office holiday party and every milestone in between. And that’s reflected in the figures. The red solo cup – ubiquitous beer pong receptacle of choice – is part of a gargantuan industry of disposable plastics. Solo Cup, the almost-80 year old company that makes the cherished red cup was gobbled up by Dart Container in a $1 billion sale in 2012. The tableware industry alone is worth $5.5 billion.
It’s an industry two twenty-something social entrepreneurs in Greenpoint, Brooklyn are trying to shake up as demand for sustainable alternatives grows. The market for sustainable tableware is now worth around $700 million and growing, says Susty Party CEO Emily Doubilet.
at 2:10 PM